Course Overview

The programme is designed to offer an opportunity to participants to familiarize themselves with the area of Employment Branding as a tactic for maintaining, as well as recruiting talent. If you want to become an employer of choice, become one of the top 100 employers, reduce your recruitment costs, have your colleagues sharing great stories and truly align your management philosophy with the right people then this course to help you to understand the importance and what that journey truly means.

Target Audience

Recruitment specialists and HR Professionals

Course Objectives

Instead of performing post-mortems at exit-interviews use this strategy to reduce your turnover and focus on long-term people results as innovative solutions can only work in today’s labour market.

•      Look at good practice

•      Create a positive image for your company and great story telling

•      Align your recruitment strategy with the company’s strategy and expectations

•      Improve your current brand or embark in a journey to create one

Course Outline

What is employment branding and how does it differ from advertising?

•      Why is it important?

•      Preparatory steps for this initiative

•      Reflecting on your own organisation

•      Developing an employment brand

Course Material

The course fee includes everything required for the class work including notebooks, articles, note-paper and pencils.



Prerequisites

The programme does not require any prerequisites.

Optional Prerequisite:

At an additional fee we can evaluate your current efforts and messages you are putting out there (DVDs, brochures, surveys etc) as well as conduct a mini random survey and then through the course we can propose new ways of improving your current status. This should be done at least one week before the course commences to allow for an evaluation.

 
Certification

A certification will be issued upon completion

Number of attendees

Between 12-20 participants

Course Fee

AED 1,200 + AED 500 for on site assessment per participant

Instruction materials & refreshment are included in the course fee. Accommodation and transportation are not included in the "Course Fees".