Strategic clarity is the ability to clearly define, quickly adapt, effectively communicate and properly implement the company's business strategies. It is the opposite of strategic ambiguity.

Businesses that do not have a clearly defined, adaptable, effectively communicated and properly implemented strategy is at best operating below its true potential.

Making a sale has always involved an element of systematic planning but selling alongside your organisations' strategic direction means more than rehearsing product information and timing the close. Strategic selling begins with understanding your company's strategy, vision, and distinctiveness and then selecting the target customers. It requires an understanding of Customer Service as a core element of both vision and strategy and creating an environment that can foster an entrepreneurial culture that is truly aligned with the core values that we will have explored. 

Course Content

Objective 1

Achieve strategic clarity in terms of clearly understanding the concept of the desired future state of the organisation by clearly defining, understanding the vision, core purpose, core values, market positioning and customer value proposition.

  • Portfolio Analysis- Who are we?
  • Define Core Strengths – What is our current competitive advantage?
  • Competitors Analysis – current/potential
  • Analysis to understand industries driving forces
  • Market Positioning – Us Vs Them
  • Positioning
  • Customer Value Proposition

Objective 2

The second strategy workshop objective is to achieve clear vision. Focus around the roadmap for the future. Leadership alignment also provides renewed energy, excitement and an urgency to achieve strategic clarity and implement strategic plans.

  • Portfolio Analysis- Who are we?

Objective 3

Translate strategy into operations. Vision and competitive strategy is translated into strategic objectives, measures, targets and initiatives using the Balanced Scorecard.

  • Setting the Strategic Selling Theme
  • Creating an entrepreneurial culture
  • Transformation of strategy into – marketing, goals, targets, customer and future prospects
  • The Accountability
  • Implementation / Prioritization
  • Customer Value Proposition – Summary

Benefits of Attending

Participants will be acquainted with an organising framework for integrating concepts, skills and techniques of strategic direction and sellnig activity in a variety of business contexts. 


Course Details

AED 3,150 per participant (AED 3,000 - course cost; AED 150 - VAT cost)
Course fee is inclusive of all instructional materials, handouts, workbook, daily lunch and coffee breaks

According to the United Arab Emirates (UAE) Ministry of Finance Value Added Tax (VAT) will be introduced across the UAE on 1 January 2018.

The VAT rate will be 5% and will be applied on all rates, fees and other charges covered by your agreement with us, starting from 1 January 2018.

For more details see

PowerPoint presentation, Flipchart, Role Plays, Group discussions and Practical Exercises.

The course runs from 0900 - 1600hrs

The programme requires participants to have a working knowledge of the English language, both orally and literally (reading and writing).

The Emirates Academy Certification of Attendance will be issued upon completion

Minimum number of participants = 10


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