The 1-day Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments and their expectations. Participants will develop their skills and knowledge in how to manage this huge market and connect with their guests with ease.

Course Content

  • Module 1: Background - China as an international tourism source market and Chinese customers
  • Module 2: Travel motivation, expectations, needs and behaviour of Chinese visitors
  • Module 3: Language, service and ambience
  • Module 4: Product adaptation and marketing

Benefits of Attending

At the end of the workshop, the participants will be able to:

  • Develop an understanding of the special characteristics, needs, expectations and behaviour of Chinese travelers
  • Develop strategies to ensure guests' satisfaction and facilitate quality assurance
  • Adapt tourism and retail products and services to meet the needs and expectations of Chinese travelers
  • Build sustainable and successful engagement with Chinese tourists

Additional benefits:

  • Successful participants will receive certification as a Chinese Tourist Welcome Quality Host
  • Where two or more people from a business/property complete the course, a Chinese Tourist Welcome Quality Label will be awarded for public display

Course Details

AED 1,250 per participant (AED 1,190.48 - course cost; AED 59.52 - VAT cost)
Course fee is inclusive of all instructional materials, handouts, workbook, daily lunch and coffee breaks

According to the United Arab Emirates (UAE) Ministry of Finance Value Added Tax (VAT) will be introduced across the UAE on 1 January 2018.

The VAT rate will be 5% and will be applied on all rates, fees and other charges covered by your agreement with us, starting from 1 January 2018.

For more details see

PowerPoint presentation, Flipchart, Role Plays, Group discussions and Practical Exercises.

The course runs from 0930 - 1730hrs

The programme does not require any pre-requisites

Successful participants will receive certification as a Chinese Tourist Welcome Quality Host

Minimum number of participants = 10


If you have any questions, please don't hesitate to connect with us and request for information. We have answers. We look forward to hearing from you and will be happy to assist you.

Send an Enquiry


A campus visit is an easy way to get to know what EAHM has to offer. We will organize a campus tour and individual meeting with our enrollment team who will answer your questions. 

Visit our Campus


Thank you for choosing to attend our Professional Development Programmes. Please let us know which course you would like to attend and we will contact you shortly. 

Register for a course