The two-day Digital Marketing workshop will give participants an understanding of the digital world, what it means for your business and how it impacts you overall business strategy. This knowledge is essential for businesses today. 

Our trainer has an international reputation for helping businesses utilise the technology and increase profits. 

Course Content

  • Web Audit
  • The Mobile User
  • Search Marketing (SEO & PPC)
  • Display Advertising
  • Social Media Marketing
  • Measurement & KPIs
  • Consumer Forensics
  • Campaign Timing
  • Customer Journey Mapping
  • Video Marketing
  • Creative Testing

Benefits of Attending

At the end of the workshop, the participants will be able to:

  • Identify key online target markets and competitors using the data
  • Discover the online customer journey and behaviour
  • Get to know the digital ecosystem and how it impacts their business
  • Understand digital advertising context - media buying, ad formats, targeting capabilities
  • Audit their company's online performance and analyse competitors' digital strategies
  • Set digital campaign objectives, budgets and measurement KPIs

Course Details

COURSE FEES
AED 1,900 per participant (AED 1,809.52 - course cost; AED 90.48 - VAT cost)
Course fee is inclusive of all instructional materials, handouts, workbook, daily lunch and coffee breaks

According to the United Arab Emirates (UAE) Ministry of Finance Value Added Tax (VAT) will be introduced across the UAE on 1 January 2018.

The VAT rate will be 5% and will be applied on all rates, fees and other charges covered by your agreement with us, starting from 1 January 2018.

For more details see https://www.mof.gov.ae/En/budget/Pages/VATQuestions.aspx

DELIVERY MODE
PowerPoint presentation, Flipchart, Role Plays, Group discussions and Practical Exercises.

COURSE TIMING
The course runs from 0900-1800hrs

PRE-REQUISITES
The programme does not require any pre-requisites

CERTIFICATION
The Emirates Academy Certification of Attendance will be issued upon completion

NUMBER OF ATTENDEES
Minimum number of participants = 10

Enquire

If you have any questions, please don't hesitate to connect with us and request for information. We have answers. We look forward to hearing from you and will be happy to assist you.

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A campus visit is an easy way to get to know what EAHM has to offer. We will organize a campus tour and individual meeting with our enrollment team who will answer your questions. 

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