BUSINESS WRITING THAT WORKS 2

Saslly McQuart - The Emirates Academy of Hospitality Management

Sally McQuart, Lecturer

Sally is a Lecturer of Business and Managerial English Communications at the Academy. She began her career as an interpreter and trade promotion coordinator for the US Embassy Foreign Commercial Service in Paris, France, a position she held for eleven years before moving to Saudi Arabia, where she taught French at the International School (SAIS-R) in Riyadh. Sally holds a Bachelor’s degree in English Literature and Creative Writing from Lesley College in Boston, Massachusetts, and a teaching certification from Rutgers University, New Jersey. She is also a certified instructor for Berlitz schools, and a licensed guide through the Department of Tourism, Commerce and Marketing of Dubai.

View Sally McQuart's full biography

1 Full Day Programme; Timings: 09:00 to 17:00 Hrs

16th October, 2008

Course Overview
Is good writing something that simply follows all the rules? I don’t think so. Good writing was easy to define under the old standard. It was terribly correct. In fact, the rules were so involved, I’m not sure that any one person knew them all! The goal of this workshop is to help you “unlearn” old-fashioned rules and learn commonsense ones.

Target audience
Any company employee who needs to improve their writing correspondence skills

Course Objectives
To enable attendees to word messages that are easy to read and that people actually pick up and pay attention to.

Course Outline
I. Introduction to Business Writing That Works 2

II. The Importance of Adaptation
• Techniques of adapting
• Adaptation: Your best strategy for effective wording

II. Suggestions for Selecting Words
• Use of familiar words
• Use of slang and popular clichés
• Use of technical words
• Use of concrete language

III. Suggestions for Nondiscriminatory Writing
• Use of gender-neutral words
• Words that stereotype
• Words that typecast

IV. Care in Sentence Design
• Short sentences vs. long sentences
• Limit sentence content?
• Determining emphasis
• Sentence unity, clarity

V. The Importance of Effect
• Communicating goodwill

VI. Conversational Style
• Resisting the tendency to be formal
• What is “Rubber Stamping”?

VII. Accent on Positive Language - Courtesy
• Effects of words
• Focusing your message on your reader
• Doing more than expected
• Avoiding anger
• Being sincere

Note: Materials for the workshop are designed to be interactive with (about) a 50/50 split between concept/theory and practical application of skills learned during the course. Participants will learn a straightforward way of writing which looks more inviting, and is much easier for the readers to understand.

Course Material
The course fee includes everything required for the class work including notebooks, printed material, note-paper and pencils.

Prerequisites
Attendees must speak and write English fluently
Number of Attendees
Class size should be kept under 15.

Course Fee
AED 1,300 per participant
Instruction materials & refreshments are included in the course fee. Accommodation and transportation are not included in the "Course Fees".


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