The Emirates Academy
In the Kitchen - The Emirates Academy of Hospitality Management
MENU ENGINEERING
1 full day programme
Graham Challender - The Emirates Academy of Hospitality Management

Graham Challender, Senior Lecturer

Graham has extensive experience as a chef and in management positions in Food and Beverage establishments. He is experienced with budget control and industrial relations. During his career Graham has also been heavily involved in training and teaching. Graham holds a post-graduate diploma in management from the Macquarie Graduate School of Management in Sydney.

View Graham Challender's full biography

22nd September, 2008
1st December, 2008


Course Overview

This one day seminar focuses on analysis of the financial performance of a restaurant menu. The seminar gives an introduction to the economic principles of a restaurant operation with focus on the menu as a tool for generating revenues. Different approaches to menu analysis and menu engineering will be discussed. Finally, the delegates will be able to translate their learning directly into the workplace by applying their acquired knowledge through the application using menu analysis software.


Target Audience

Delegates should have minimum 2 years industry experience at supervisory or managerial level. The course is particularly of use for Restaurant Owners, Restaurant Assistant Managers and Managers; Assistant Food and Beverage Managers, Sous Chefs and Restaurant Head Chefs.


Course Objectives


Upon successful completion of the module the delegate should:
• Understand the role of the menu for a restaurant operation.
• Demonstrate understanding of the business profit and loss account and how changes in the restaurant’s menu and operation affect the operations bottom line.
• Be able to explain fundamental theory of menu pricing in restaurants, and critically assess different pricing strategies in a variety of situations and operating environments.
• Understand the concept of marginal pricing in restaurants.
• Apply a systematic menu engineering method to continuously analyse and assess menus with the objective of obtaining and sustaining optimal financial menu performance.

Course Material

All material required will be provided. As calculations are part of the course participants are expected to bring a calculator.


Prerequisites

Delegates will in due time prior to the course receive an information package containing reading materials relevant to the course. This material must be studied prior to the seminar.

Certification

A certificate of attendance will be issued upon completion.


Number of attendees

Maximum 14 participants


Course Fee

AED  1,200 per participant

Instruction materials & refreshments are included in the course fee. Accommodation and transportation are not included in the "Course Fees".

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