9th - 11th February and 4th - 6th May 2009

Course Overview

Modern managers need to know how to maximise revenues and profits from their businesses. Participants will be introduced to the concepts and application of Restaurant Revenue Management as a tool to help maximum revenues and profits in restaurants.

Target Audience

The course will benefit managers in the Food and Beverage industry who are responsible for or interested in maximising restaurant revenues.

Course Objectives

Participants will develop a strategic understanding of revenue management and learn how to apply revenue management to their restaurants and other food and beverage outlets.

• Necessary conditions and information for revenue management
• The five-step approach to implementing Restaurant Revenue Management
• Data collection to establish a baseline
• Process analysis and other tools to analyse systems
• Pricing and menu engineering
• Different strategies, different times
• Using IT
• Marketing and management implications
• Cost/ benefit discussion

Course Material

All material required will be provided. As calculations are part of the course participants are expected to bring a calculator.

Prerequisites

The programmes does not require any prerequisites; however you are expected to complete a pre-course assignment which will be sent out with your registration confirmation.

Certification

A certificate of attendance will be issued upon completion.

Number of attendees

Maximum 16

Course Fee

AED 3000 per participant
Instruction materials & refreshments are included in the course fee. Accommodation and transportation are not included in the "Course Fees".